My Story

After more than 22 years helping launch and build global fashion brands, I wanted a brand of my own and so Lounge and Cloth was born. Stunning crafted cashmere, accessories and botanicals sourced from secret corners around the world. However, the void I thought was 'not having brand of my own', was in fact, the void that resulted from 5 years of miscarriages and failed fertility treatments. This journey had created a longing that shadowed my everyday without me realising it.

And then, my miracle baby happened and I feel a completeness and an appreciation for trusting the world again. And so, Lounge and Cloth welcomes now a new chapter focusing on the Botanicals that got me through this emotional time; lifted my spirits, nurtured my soul and calmed my heart. 

On a lighter note, I have always looked for but never found hair ties I could layer with my jewellery, wear to work, to the gym and at the beach. Colours and designs that would compliment dove grey and camel hue cashmere, silk shirts and leather as well as fluoro trainers and tank tops, bikinis and beachwear. And so, Lounge and Cloth Luxe Hair Ties were born, an accessible mini luxury, preventing hair damage and elevating your every- day.

“As women, we will always want to give others more than we give ourselves. We should never forget to make ourselves feel beautiful and this will result in the worlds we create around us being beautiful.”